ultra pink k-beauty flagship store contrasts urban texture in seoul

flymingo’s pink interiors for BANILACO SEONGSU FLAGSHIP STORE

Situated in the alleyways of Seongsu-dong, Seoul, the BANILACO flagship store presents an interior strategy that combines a kitschy, feminine sensibility with the raw urban texture, creating a fresh sensory experience. Vibrant pink hues and a diverse layout, designed by flymingo, invite visitors to explore and express their own tastes, blending the brand’s unique energy with the city’s character.

The spatial composition emphasizes brightly colored interventions, reinforcing BANILACO’s distinct design language. Rather than relying on a uniform display format, the interior layout is intentionally varied, encouraging movement and visual exploration throughout the store.

all images courtesy of flymingo

Vibrant retail design references BANILACO brand identity

Programmatically, the store moves beyond conventional retail. The layout, composed by interior design studio flymingo, supports open-ended interaction, allowing visitors to engage with the products through a series of zones that accommodate individual experimentation and style customization. This design framework positions the store as both a product showcase and a platform for stylistic interpretation, aligning with the BANILACO brand’s approach to contemporary beauty culture. Through the integration of urban textures and adaptable interior elements, the flagship becomes a space of dynamic interaction between users and the urban character of Seongsu.

BANILACO’s flagship store is located in the alleyways of Seongsu-dong, Seoul

the store blends a kitschy, feminine aesthetic with raw urban textures

vibrant colors define the visual identity of the flagship

bright colors reinforce BANILACO’s design language

designed by flymingo, the interior offers a layered sensory experience

the layout encourages exploration through varied spatial arrangements

display zones are arranged for flexible engagement

each area invites users to experiment freely with the products

shoppers discover their own styles through interaction

the interior supports open-ended interaction with products

the interior design opts for spatial diversity

project info:

name: BANILACO Seongsu Flagship Store

designer: flymingo | @flymingo_official

location: Seoul, Korea

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edited by: christina vergopoulou | designboom