Terraviva launches LA MADRESELVA, a new international competition inviting designers to envision a contemporary retreat in the heart of the Argentine Pampas: an architecture of silence, tradition and reconnection.
Prizes up to 10.000 € will be awarded to the winners selected by an international jury panel composed, among others, by Marco Rampulla (Marco Rampulla Arquitecto), Ana Lina Klotzman (Navello Klotzman Arquitectas), T. R. Radhakrishnan (Interboro Partners) and Weiyu Xu (Kohn Pedersen Fox - KPF).
BRIEF
La Madreselva is a historic countryside property near San Antonio de Areco, known as the “Cradle of Argentine Tradition.” Immersed in the culture of the gauchos and nestled in the vast rural landscape of the Pampas, the site offers an authentic setting for rural tourism.
The competition invites participants to design a series of small-scale lodging units and communal spaces, expanding the site's capacity to host up to 20 guests without compromising its rural soul.
Designers are encouraged to develop a project that merges architecture, landscape, and cultural identity: an intervention that enhances the quiet presence of the original structures while providing new experiences for contemporary travellers seeking disconnection and immersive tradition.
PRIZES
• 1st Prize: 5.000€
• 2nd Prize: 2.000€
• 3rd Prize: 1.000€
• 5 Golden Mentions: coupon for a free membership
• 10 Honorable Mentions: a coupon for a free competition
• 30 Finalists: published on Terraviva channels
GUIDELINES
The intervention area lies within the northern portion of the estate, currently undeveloped. Proposals may include a flexible mix of architectural volumes and shared-use spaces. The site’s defining features - such as the century-old trees, the existing quincho and the iconic Australian Tank (currently a rustic pool) - must be preserved and thoughtfully integrated. Designs should respond to the local climate and utilize sustainable, context-sensitive solutions. Intermediate spaces like pergolas, terraces and patios are encouraged to create smooth indoor-outdoor transitions and year-round usability.
JURY
• Marco Rampulla (Cordoba, Argentina) | Marco Rampulla Arquitecto
• Ana Lina Klotzman (Rosario, Argentina) | Navello Klotzman Arquitectas
• Valerio Poltrini (Milan, Italy) | Studio Nebbia
• Iuliia Tambovtseva (San Francisco, USA) | Jayson Architecture
• Lara Andrea Pendino (Rosario, Argentina) | FAPyD-UNR
• T. R. Radhakrishnan (New York, USA) | Interboro Partners
• Weiyu Xu (New York, USA) | Kohn Pedersen Fox - KPF
• Davide Casaletto (Turin, Italy) | Fluidiforme
SCHEDULE
• Competition Opening: July 1st
• 79 € “Early” Registrations: July 1st - September 19th
• 99 € “Standard” Registrations: September 19th - November 7th
• 129 € “Late” Registrations: November 7th - December 5th
• Submission Deadline: December 5th
• Winners Announcement: January 12th
